Dubai’s retail sector is a driving force of the economy. It is essential to both tourism and the local community. The sector contributes 28% to local GDP, and makes up 22% of FDI. In the UAE, retail sales are forecasted to grow from AED 221.7 billion to an estimated AED 290.7 billion at a Compound Annual Growth Rate (CAGR) of 7%. (Source: Dubai Economy, 2020)

E-commerce also witnessed a stellar performance over the last few years, accelerated by the COVID 19 Pandemic in 2020. With a dynamic young population and one of the highest global per capita internet penetration levels, the online spending potential is very high among Dubai’s residents.